The OB brand needed a monogram that felt bold, modern, and instantly memorable. I fused the letters O and B into a unified geometric symbol — a mark that conveys confidence and sophistication in a single glance. The design was refined through multiple iterations to hit the exact balance between simplicity and visual punch, resulting in a versatile identity that scales from tiny app icons to large-format signage without losing impact.
OB Brand — Corporate identity project
Adobe Illustrator / Photoshop / Figma
Design a bold geometric monogram that fuses the letters O and B into a distinctive, scalable brand mark for all applications.
Merging two letters into one cohesive symbol is a classic design puzzle. The O and B have very different structural anatomy — one is round and open, the other has bumps and a vertical spine. Making them read as both a unified mark and two distinct letters simultaneously took dozens of geometric explorations.
The brief called for a bold, confident mark — but bold can easily tip into clunky or aggressive. The challenge was engineering line weights, negative space, and proportions so the logo feels strong and authoritative without being visually heavy or unapproachable.
A monogram needs to look equally strong in full color and single-color applications. Some designs that look great in color fall apart in monochrome. Ensuring the geometric forms carried the same visual weight in black-and-white as they did in the brand palette required careful structural design.
The final monogram is immediately readable as "OB" while functioning as a standalone abstract symbol. It creates strong brand recall — people see the mark once and remember it, which is exactly what a monogram should achieve.
The mark works flawlessly from app icon sizes to billboard scale. Color and monochrome versions were delivered alongside application mockups showing the logo in real-world contexts — business cards, letterheads, merchandise, and digital platforms.
The monogram and accompanying brand palette provide a solid foundation for the OB brand to build on. All deliverables were provided in scalable vector format, ensuring the identity stays crisp and consistent as the brand grows.