Hdélice needed a brand identity that could capture the warmth and quality of their food and catering business. I designed a logo system built around clean, inviting typography paired with a distinctive icon that evokes culinary craftsmanship. The result is a versatile mark that works across packaging, menus, signage, social media, and digital platforms — giving the brand a professional, cohesive presence from day one.
Hdélice — Food & catering brand
Adobe Illustrator / Photoshop / Figma
Create a warm, memorable brand identity that communicates culinary quality and works seamlessly across all physical and digital touchpoints.
The food and catering space is saturated with logos that default to forks, chef hats, and generic script fonts. The challenge was creating something that felt distinctly Hdélice — warm and appetizing without falling into tired visual clichés that blend in with every other food brand.
The logo needed to look equally sharp on a small business card, a large event banner, food packaging labels, and social media thumbnails. Designing a mark with enough detail to be interesting but simple enough to scale across every format required careful balance.
Color psychology in food branding is critical — the wrong palette can make a brand feel cold or clinical. Finding a warm color combination that triggers appetite appeal while maintaining a modern, professional look took multiple rounds of exploration and testing.
The final logo is immediately recognizable and distinctly Hdélice. It communicates quality and warmth at a glance, helping the brand stand out at food events, on delivery packaging, and across social media feeds.
Beyond just a logo, the deliverables included a full color palette, typography guide, business card designs, stationery mockups, and social media assets — everything the client needed to present a cohesive brand from launch.
The logo scales perfectly from tiny favicons to large-format banners. All assets were delivered in vector format, giving the client flexibility to adapt the brand across any future application without quality loss.